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In Attentat #9, a sports utility vehicle (SUV)
emits an audio-visual track and is left standing on
the street with fumes coming off it. This hyper-realistic
scene depicts a mock-terrorist attack wherein the automobile
industry, governments and consumers are incriminated
for their contribution to environmental deterioration
through the purchase and use of such vehicles. These
past works ultimately emphasize the importance of the
individual being conscious of the environment and how
each action can impact how each person lives together.
Process is an integral aspect to ATSA both in revealing
the labor and resources the artists need to draw from
and how these also impact the environment and/or audience.
In Le temps d'une brassée…à Hull, June 15 - August
8, 2004 at Axenéo 7 Gallery in Hull, Quebec, a free
laundry room was made available at no charge to the
public. Here, the process became a key element also
playing and referencing an industrial past where women
worked in mills to clean and process cotton. Simultaneously,
this work attempted to unify the gap between the [interior]
gallery space and its [exterior] community by actually
offering a free laundry room for public use.
While process is integral to ATSA's work, communication
and education are equally important as each the foundations
from which the audience can be reached. Communication
and delivery means used by ATSA includes media events,
spreading concepts by word of mouth, written reviews,
conferences, workshops and collaborative work engagements
with the public. FRAG on the Main created in
the summer 2004 was a collaborative project with [the]
"Société de développement du boulevard Saint-Laurent".
It is now a well documented website where information
is available to the public about St. Laurent Street,
its past, ATSA's interventions, and its public database
chronicling how people remember this important Montreal
street.
ATSA is largely supported by both private and public
sponsors who encourage their promotion and development
of public projects for greater education and social
awareness. Sponsers have included the Canadian Council
for the Arts, Conseil des Arts et des Lettres du Québec,
Conseil des Arts de Montréal, the City of Montreal and
as well as several private partners who wish to remain
anonymous. ATSA is interested in promoting themes that
push between research, performance and appropriation.
Public proposals developed by the public are considered
by ATSA if they comply with their mandate and schedule.
Works related to social history, its past to present
are often considered. Murs Du Feu (Walls of Fire
2002) and FRAG on the Main 2004 demonstrate
Roy and Allard's belief that by better knowing history,
one can feel closer to the current present. Thus each
person can better make responsible decisions as citizens
with it by being informed.
Since 1997, ATSA has been well received and adored
by Montreal's viewing public as a result of its concern
with numerousf social issues. For example, États
d'Urgences (1998) was a refugee camp setup downtown
Montreal. Supported by the Red Cross Society, the artists
provided warm clothing and daily meals for homeless
people. This intervention focused on human values and
the importance of 'community' even within the heart
of an urban city centre such as Montreal.
ATSA's urban interventions bear a striking resemblance
to reality yet they elude this. In this group's case,
subtle changes in public places, spaces and/or objects
are used to prompt viewers to question themselves and
the artwork (ie) 'why all of this?' The artists themselves
welcome inquisitive thoughts from passers-by and, thereby,
will provide information and literature to those on
site. ATSA hopes to expand and embrace new members,
encouraging the public to take part in promoting positive
global change at an individual level through creative
action. Afterall, both life and art are interchangeable
-- it's all contingent on perception.
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