Throughout the past 30 years, a Canadian
photographer and graphic artist, Brad Brace, has produced
many photographic and design works. In December 30,
1994, he ambitiously launched one of his most famous
Net art, “12hr-ISBN-JPEG
Project”.
In his artist statement, he states that the project
as “a round-the clock posting of sequenced hypermodern
imagery. The hypermodern minimizes the familiar, the
known, the recognizable; it suspends identity, relations
and history.” He also describes it as “a
post-rhetorical, continuous, apparently random sequence
of imagery... genuine gritty, greyscale... corruptable,
compact, collectable and compelling convergence.” It
can also be identified as “the art of making the
other disappear.” Every twelve hours, another pointless
photo image will be mailed/posted online. “Similar
subjects reappear like remembered acquaintance. Each
12-hour posting is like the turning of a page; providing
ample time for reflection, interruption, and assimilation.”
The idea about the time between images is as important
as the images themselves. The time interval can be thought
as “Twelve hours of night is followed by twelve
hours of day.” The basic structure of the whole
project took over twenty-four years to make. “The
specific sequence of photographs has been presently orchestrated
for more than 12 years’ worth of 12-hour postings.” In
the future, Brad Brace may add new interjected imagery
to extend the life time of his Net art. He is trying
to play with the idea of never ending games.
While commenting on the longevity of the “12hr-ISBN-JPEG
Project”, I am constantly being reminded by another
famous Net art, “Every Icon”, by John F.
Simon, Jr. in 1996. It is also playing with the concept
of never ending games. “In a 32 X 32 grid, Every
Icon progresses by counting. Starting with an image where
every grid element is white, the software displays combinations
of black and white elements, proceeding toward an image
where every element is black. The total number of black
and white icons in this grid is 1.8 X10308.” According
to theory, we need hundred trillions of years to complete
the whole project. Whether or not the project is successful
or turns out the way it should be is not our main focus
here. We do not care about the result. All we care about
is the process and the concept. This idea is very similar
to the “12hr-ISBN-JPEG project”. In the near
future, we are not likely to see a conclusion to these
interactive Net arts. They may continue to run in our
next generation or the one after. |