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Jonah Brucker-Cohen
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Coin-operated

Clicks is a ubiquitous project that parallels his view of computers and our daily lives. Brucker-Cohen’s faintly off-center belief that computers have become an ever-present entity, oft taken for granted, begs one to question his sanity. Eccentric artist quips aside, he has a valid point to make. Computers are taken for granted. They are present in intricate, unexplainable ways, and in the most unlikely of capacities. However, this outlook is as limited as his artwork. This is not to imply that his work lacks depth, in fact, quite the contrary. I simply propose that, contrary to Brucker-Cohen's ubiquitous subject matter, the work is limited to those who may experience it. It is restricted to those who have the right hardware to download and view it, and the themes he explores are not going to resonate with a third-world country where the reach of computers is far less pronounced. However, this is not a criticism of the artist’s work. Perhaps it is a fault that ultimately elevates the work to yet another level. While Clicks is free and available for download to all, the Net is still no great equalizer, and the work perhaps becomes a subtle commentary on the state of developing countries.

Clearly the work succeeds on a number of levels, so what are his personal goals as an artist? Brucker-Cohen:

My aim as an artist and researcher is to make work that makes people challenge their own assumptions of what they perceive or take for granted. Whether that's in their use of computers and networks, or the way they go about their everyday lives, my goal is to shift the relationships we experience everyday into new forms of meaning and interaction.8

Breaking traditional notions of awareness, activity and space, it certainly appears that Clicks has realized his ambitions.

 

Citations:
1 http://www.coin-operated.com/projects
2 http://www.muse-apprentice-guild.com/jonahbruckercohen/literary_magazine.html
3 http://www.coin-operated.com/projects
4 http://www.coin-operated.com/projects
5 http://www.coin-operated.com/projects
6 http://www.muse-apprentice-guild.com/jonahbruckercohen/literary_magazine.html
7 http://www.muse-apprentice-guild.com/jonahbruckercohen/literary_magazine.html
8 http://www.muse-apprentice-guild.com/jonahbruckercohen/literary_magazine.html

Artist Biography:

Jonah Brucker-Cohen works as a Research Fellow in the Human Connectedness Group at Media Lab Europe in Dublin, Ireland. He received a MPS from the Interactive Telecommunications Program at New York University's Tisch School of the Arts, NYC and worked there from 1999 to 2001 as an Interval Research Fellow creating interactive digital / networked projects. His focus is on subverting existing relationships to human/networked interfaces by building new real-world inputs to networks, redefining how information is used and disseminated, and shifting virtual processes into physical forms through networked devices and experiences. His writing has appeared in WIRED Magazine, Rhizome.org, I.D. Magazine, Print Magazine, Edesign Magazine, Time Out New York, he is an Internet music columnist at Magnet Magazine, and was chosen as a net.art nominating judge for the 2003 Webby Awards. He is the co-founder of the Dublin Art and Technology Association (DATA Group) and won the 2001 International Browserday with his project, "Crank the Web".

His work has been shown both in the US and Internationally at events such as Ars Electronica, DEAF, SIGGRAPH 2000, VRML-Art 99, Art in Motion II in Los Angeles, F.I.L.E. Festival 2000-2001 in Brazil, Nordic Interactive Conference (ElectroHype) festival in Copenhagen, Machida City Museum of Graphic Arts in Tokyo, ISEA, Soundtoys.net, Transmediale.02, European Media Arts Festival, and the 8th Annual New York Digital Salon in NYC and Spain.

Contact: jonah@coin-operated.com

Written by: Irfan Aaron Kaljanac

 
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Site: http://www.mle.ie/~jonah/projects/clicks.html