Clicks is a ubiquitous project that
parallels his view of computers and our daily lives.
Brucker-Cohen’s faintly off-center belief that
computers have become an ever-present entity, oft taken
for granted, begs one to question his sanity. Eccentric
artist quips aside, he has a valid point to make. Computers
are taken for granted. They are present in intricate,
unexplainable ways, and in the most unlikely of capacities.
However, this outlook is as limited as his artwork.
This is not to imply that his work lacks depth, in
fact, quite the contrary. I simply propose that, contrary
to Brucker-Cohen's ubiquitous subject matter, the work
is limited to those who may experience it. It is restricted
to those who have the right hardware to download and
view it, and the themes he explores are not going to
resonate with a third-world country where the reach
of computers is far less pronounced. However, this
is not a criticism of the artist’s work. Perhaps
it is a fault that ultimately elevates the work to
yet another level. While Clicks is free and available
for download to all, the Net is still no great equalizer,
and the work perhaps becomes a subtle commentary on
the state of developing countries.
Clearly the work succeeds on a number of levels, so
what are his personal goals as an artist? Brucker-Cohen:
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