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The web has provided a communication network that has
put Sala 1, and metonymically Italy, on the map of world
art communities via international collaboration. By
having an open call internationally for artists working
on the web, the Netizens project collects a database
of web artists who may otherwise go unnoticed in the
art communities in Italy and in their own geographic
areas. Sala 1 offers the selected applicants an opportunity
to have an exhibition at the gallery the following year
in addition to being shown in the virtual exhibition
on the gallery's online portal. Thus, this project propels
web art to beyond the virtual and into the physical
space of the gallery. This concept of grounding web
art in the gallery reflects important goals of Sala
1; the Netizens project meets these mandates by showing
works of artists who may lack an audience or venue for
experimental art while also providing each participant
with a recognized portal that contains their artistic
projects. Thus, the Netizens portal becomes a type of
"imagined community" of web artists.
Benedict Anderson's term "imagined community,"9
initially used to describe sovereign nation-states in
his theorization of nationalism, generally refers to
a communion of persons who share a common way of imagining,
or thinking about their community. Anderson explains
that the community is imagined because "the members
of even the smallest nation [or a web community] will
never know most of their fellow-members, meet them,
or even hear of them, yet in the minds of each lives
the image of their communion."10
Anderson adds that the communities are distinguished
by the way each imagine themselves and by the particularities
of the ties between the members of the community. Like
MacLuhan's concept of "global village," Anderson's
explanation of a nation-state as a communion of people,
who may never see each other, but share the social space
that each imagine as distinctly their own, precedes
the rise of the Internet, but can be applied pertinently
to the virtual web communities. The web communities
and net-citizens ironically subvert the physical national
territories and concepts of sovereign states. The rise
of the nation-state coincided with the Enlightenment
movement. It emphasized rationality and a belief in
a scientific progress wherein nations could be categorized
in a hierarchy of various states contingent on scientific
development. Thee national boundaries that relegated
certain geographic areas and are exactly what Schroth,
as the director of Sala 1, wishes to transcend by using
the web to collapse these barriers and enable artists
to exhibit directly in the gallery and online.
The Netizens project serves its local community, that
is, the citizens within in Rome. While the Netizens
project frames itself and Sala 1 in the global currency
of art, with artists, curators and (virtual) visitors
from around the world, the focus has been to present
new and experimentative works to the community of all
again by translating this web art portal into physical
exhibition at Sala 1. The exhibition's audience present
at the gallery is primarily Italian while English is
available on the website to enable the Netizens site
meet the project's international aim. While tying the
Roman locale and exhibition on international audience
through the net, the gallery also pushes the boundaries
of net art by encouraging these digital artists ways
to translate their works into the physical. Schroth
admits the physical re-presentation of web art to a
visual exhibition is one of the greatest challenges
of the Netizens project for both the coordinators and
the participant.11
The physical exhibitions and the web portal along with
printed materials available for circulation during the
show play an important role in shaping the understanding
and the reception of the Netizens project in Rome and
abroad.
The constraints of geography, socio-economics as well
as knowledge and interest in web art have affected the
production and engagement or artists, curators, and
others with web-art communities. Thus the gallery's
tactic of giving shape and weight to a virtual medium
by organizing a physical exhibition with distributed
printed catalogues promotes this medium to all communities
equally. Schroth points out that web art "will
take a bit of time to reach the general art public and
involve more artists."12
Since the web provides access to unparalleled amounts
of information with great expediency, it may be seen
as undemocratic given access is limited to those who
can connect and have access to it. North America, Asia,
and Europe, have witnessed a strong emergence and adoption
of web art in part because these regions have resources
available to initiate web art projects. As for the communities
who lack digital resources, contextualizing web art
through recognizable materials, such as catalogues,
banners or posters, becomes another critical method
of delivery and awareness. The physical exhibition of
web art at Sala 1 as well as the catalogue, as Schroth
so notes are all important in educating the general13
(art) public, particularly its Italian audiences, that
this medium is viable and constantly evolving. With
public funding from the European Community and regional
civic institutions behind the project14,
the Netizens project further aims to reach beyond Italian
communities to acquaint each with what Sturken and Cartwright
believe have wished as the potential of technology to
democratize knowledge. While Italian net art is still
emerging, Netizens offers an opportunity to experience
net art both as a physical and virtual object. This
offering will enable and inspire Italian and other artists
to re-consider the media. Indeed, as Schroth states,
the Netizens project "attempt to open the doors,
each year with a different outlook and exhibit that
will reflect the current status of this art."15
Footnotes:
9 Benedict Anderson
is a British-American political scientist who has written
Imagined Communities: Reflections on the Origin and
Spread of Nationalism, a famous book that studies
the history of nationalism.
10 Benedict Anderson,
Imagined Communities: Reflections on the Origin and
Spread of Nationalism (London: Verso, 1991), 6.
11 Mary Angela Schroth,
"Re: Responses Sala 1" [email] (19 March 2005).
12 Ibid
13 "Mary Angela
Schroth, "Re: Responses Sala 1" [email] (19
March 2005
14 Although the Netizens
project has been publicly funded, the gallery has no
public funding excepting annual grants from the Cultural
Ministry.
Mary Angela Schroth, "Re: Responses Sala 1"
[email] (31 March 2005).
15 Mary Angela Schroth,
"Re: Responses Sala 1" [email] (19 March 2005).
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