Since the 1980s Latin America has been searching for an answer to the many problems it faces. Argentina as part of Latin America has experienced in the last years perhaps one of the darkest periods of its history, sinking in a sea of desperation and unrest. On the economic side, the country that was once on equal footing to the wealthiest nations of the world, now finds itself with the highest poverty levels of all times as in three years poverty levels jumped from 19 to 52 per cent. In this obscure context arises the art of Pablo de la Sota born in Necochena 23 years ago. Although his background is not related to the visual arts, he is indeed a self-taught artist that has translated his aesthetic sensitivity and social concerns into the realm of digital arts. His images Fuimos, Robo2, and Robo3 are reflections to his sympathy for minimalist art, pure abstraction, and conceptual art.

What prompted De la Sota to express himself through the computer as a medium is unknown; however as Herbert W. Franke comments in his article entitled, the New Visual Language: The Influence of Computer Graphics on Art and Society:

Hence, in societies in turmoil such as the Argentinean case, art aside from being a pleasurable activity it is also highly motivated by social and political activism prompted by the frustration of unemployment and the limitations that a country without opportunities offers to skilled labor, and to the existing pool of unemployed professionals.

An additional stimulus was created by the advancement of microelectronics and the accessibility of personal computers which are constantly adding new dimensions of artistic activity. By increasing both execution speed and memory size, it became possible to modify the images on the screen so rapidly as to simulate continuous movement. Most of the classic branches of art cannot really be mastered before the hurdle of technical and manual skills have been overcome. Contrary to this, the computer is able to generate complex artistic results within a very short time, granting the author a sense of achievement. The demands made by computer art are transformed from manual dexterity to the capabilities of the mind such as imagination, creativity, and self-critical assessment.