Michael Takeo Magruder has examined the topic of media
and society in his previous work. "A brief summation
would be that my work is an exploration of the relationships
which exist between the media and the individual/society,"
he explains. An American national living in the UK,
Magruder holds a BA in Biology from the University of
Virginia. He practices visual art through gallery exhibition
as well as net art. "Conceptually it was my intention
to deconstructively separate the news media itself into
its constitute components (audio, image, text, and video)
and then process-mutate the data streams into semi-abstract
forms in which the original 'information' would only
be partially discernable," says Magruder of <event>,
"Once recombined, the elements would still constitute
an empirical representation of the event, but one in
which the perspective had been altered though its transformation
into an aesthetic entity - thus allowing for a reinterpretation
of the event concerned."
As net-art, <event> reaches the viewer
through the same medium that it attempts to examine.
Since the Internet is such a large vehicle of information
delivery, a net-art piece functions as an effective
way to explore the media from the inside. The images
in <event> are different enough from a
news report to avoid being confused with one, but still
maintain enough resemblance to news media as to avoid
confusion. The message can be clearly derived from the
convoluted news reports that <event> produces.
However, as net-art, <event> must eventually
face a problem of becoming as valueless as the news
reports it features. Thanks to the same progress in
information technology methods that this art piece examines,
<event> runs the danger of becoming outdated.
As new technologies emerge, the delivery format, Flash,
for this piece may become obsolete in as little as several
years. The work in the future may be seen as technologically
primitive. Its unique visual way of representing the
news media could become as banal as the news media itself.
If this happens, <event> will have fulfilled
its vision of banality through information overload.
As a critique of information flow in modern society,
<event> succeeds in underlining the low
value of a news report. Since every event is reduced
to a homogenous garble of data, the aesthetic value
of each report becomes equal, as it is stripped of any
valuable information. As the future brings us newer
and faster ways to view information, <event>
could offer a final insight by becoming lost in the
trash yard of obsolete ways of communication, slipping
into the banality it critiques.
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