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DL: In viewing your art work I was intrigued
by the relationship between existence and technology
that is created. For example in Spore
1.14 the
Rubber Tree plant is dependent upon technology for its
existence, and in Coke
Is It5,
technology is presented as an artificial life form that
destroys itself. What role do you see technology playing
in the life-death cycle of society?
DE: I see in humans, a strange duality - kind of like a cyborg, but where the technology connected to our bodies is more of the technological results upon our bodies (rather than mechanical apparatus). For instance, our genetics has prepared us for perhaps being without food for several days. This is why we crave fat and sugar. What happens when there is suddenly, as a result of technology, an over abundance of sugary and fatty foods? We aren't equipped to handle it - there is no discipline organ, instead we have to monitor ourselves consciously and eat healthy and exercise to augment technology's cornucopia (our invisible cyborg half). This is what Coke Is It is about - the robot is a stand in for a human. The skin-umbrella is an inadequate protection for the environment of its consumption. The rubber tree plant is also a stand in for a human. Here is a perplexing situation we have put ourselves in, transplanted, and controlled by a ridiculous synthetic virtuality. But I am not saying technology is itself an 'evil' thing - its all about making a statement that technology expands exponentially, with no valuable feedback concerning the well being of humans, other organisms, or our ecosystems: we need to start paying attention to other values besides economics. We don't have a technology problem, we have an awareness problem.
DL: In your work Run World Run6,
advertising slogans such as "we're cool, beautiful...
desirable - buy us now," are intermingled with words
like "progress and growth." I find it interesting how
these last terms are often in contradiction if one thinks
about them in relation to ecosystems and business markets.
Growth for a market often entails more resources which
corresponds in the ecosystem as a depletion. In this
sense "progress" ideology has a strong linear element
in its thought construct, as opposed to a more cyclic
way of thought. How does "progress" in this sense fit
into your artistic practice in terms of production and
success?
DE: That is a good point. I haven't thought about those contradiction in terms. It makes me think about Naomi Klein's "no logo" and the depletion of resources and quality of human life that is occurring in Southeast Asia. So in the US, we see 'progress!, progress!, progress!': look, another Home Depot opening down the block. Hooray! We must live in a good progressive area!!! Where do all the products come from lining the cavernous isles of these supercenters? From a far away and hidden land - never revealed to us through mass media. No informative feedback comes back into our mechanisms of consumption. We just concern ourselves with buying, with convenience, at the lowest price. In this way, we can think of 'progress' as being something akin to mob-mentality; the conflagration of exponential consumerism.
Footnotes:
4 SWAMP, Studies
of Work Atmosphers and Mass Production, April 4th, 2005,
"Spore
1.1 is a self-sustaining ecosystem for a rubber
tree plant purchased from Home Depot. In this project,
Home Depot is responsible for the plant in two ways:
first, an unconditional guarantee to replace any plant
they sell, for up to one year; secondly through an implied
cybernetic contract. This second responsibility is the
creative content for the work, where Home Depot's economic
health is transitioned through a series of physical
computing techniques to a mechanism for controlling
the watering of the plant. An onboard computer uses
a Wi-Fi connection to access Home Depot stock quotes
once per week, keeping a database of these week ending
stock values. From the fluctuations in Home Depot stock,
various programs and circuitry are controlled accordingly.
As the company does well, so does the plant - if the
company suffers losses, Spore 1.1 does not get watered.
If the plant should parish, due to poor stock performance,
it is returned to the Home Depot and replaced with another-at
no additional cost."
5SWAMP, Studies of
Work Atmosphers and Mass Production, April 4th, 2005
http://swamp.nu/projects/cokeIsIt4.html,
"In this artwork, the routine destruction we do to our
bodies, mitigated through corporate mass media, is comically
expressed through a robot named C3 (parodying Coca Cola's
new low-carb product C2). C3 is a hex-crawler robot,
outfitted with a CMUcam, enabling it with the ability
to search and find puddles of Coca Cola placed on the
gallery floor. When C3 finds a puddle of coke, it sucks
the beverage up through an electrical pump, and then
sprays it across itself. The acidic nature of the coke
eventually eats through the robots skin, finding its
way to the circuitry, causing it to break down. The
robot is designed to find and consume until it kills
itself. Companies such as Coca Cola deploy marketing
strategies that completely infuse our culture with a
sense of well being and elevated self worth that contradicts
the actual benefits of the consumable product."
6 SWAMP, Studies
of Work Atmosphers and Mass Production, April 4th, 2005,
"Run
World Run is an interactive animation (with also
a time-based version), exploring a society where the
general public emulates pop stars and indulges in product
fetishism. Corporations and their celebrity sponsors,
products, and consumers, are all interconnected in an
elaborate feedback loop. This piece realizes the endless
layers of structure that consumers and companies cohabit.
Overlapping grids are used to symbolize the homogenous
confinement of these structures, where people forfeit
their individuality to stand in the shadow of corporate
marketing. Each layer leads to a new one, baring the
same marketing messages: "we're cool, beautiful, wealthy,
talented, desirable - buy us now".
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